The SAP Sapphire events in Orlando and Barcelona were filled with impactful announcements and valuable exchanges with customers.

Businesses are increasingly leveraging AI to adapt to rapid market changes, enhance customer loyalty, and drive results, yet distinguishing AI's true impact from the hype can be challenging. SAP Customer Experience (CX) is addressing this by showcasing success stories from prominent brands that have transformed their customer interactions through SAP’s solutions. Over the past year, SAP CX has launched 600 new innovations, signaling a strong momentum in helping businesses navigate the evolving digital landscape.

SAP CX’s approach focuses on a cohesive and adaptable framework for customer experience that integrates people, processes, and technology. With a foundation based on trust, privacy, AI ethics, and security, their solutions align with the four core pillars of intelligent CX:

1. Connected by Design: Seamlessly connects operational and experience data for smooth, unified customer journeys across front and back office functions.

2. Insightful: Empowers businesses with AI-driven insights to make proactive, data-backed decisions, embedding generative AI across the platform.

3. Adaptive: Offers flexibility through hybrid composability, integrating SAP’s core functions with pre-validated partner solutions to expand capabilities.

4. Industry-Tailored: Supports a range of industries with end-to-end blueprints, drawing on SAP's extensive industry expertise and partner ecosystem.

   
   
   
   

   

   
   

Recent innovations from SAP CX include an AI shopping assistant, conversational messaging, and advanced capabilities in SAP Commerce Cloud, aimed at enriching customer experiences and supporting agile commerce. In productivity, tools like AI-generated images, enterprise service management, and AI-driven expert recommendations help streamline workflows and improve customer interactions.

SAP CX is also focused on profit growth with innovations like predictive forecasting and product recommendations, tailored to optimize sales and provide actionable insights. Their custom AI toolkit enables businesses to create and integrate AI solutions uniquely suited to their customer data and operational needs.

The latest innovations, introduced at SAP Sapphire, reflect SAP CX’s commitment to driving concrete business outcomes through advanced customer experience solutions. More advancements are planned, promising an exciting future in CX innovatio